Sellick Equipment partnership with Equipment Web Services offers dealers improved Web presence

NORFOLK, Va. — October 19, 2009— Equipment Web Services (EWS), a leading comprehensive Internet solutions provider for the heavy equipment and trailer industries, and a division of Dominion Enterprises, is the exclusive Internet marketing services provider for the Sellick Equipment Limited dealer network. Sellick is a leading manufacturer of rough terrain material handling equipment. The partnership was formed in an effort to increase and enhance the presence of Sellick dealers on the Web. As a Sellick partner, EWS provides participating Sellick dealers with a Web site and the ability to track leads, gauge increases in awareness, and monitor sales growth. The EWS Web-based marketing solution is designed to facilitate and improve communication between dealers and their prospective buyers and to convert Web site traffic into new customers. “Sellick recognizes the value of Internet marketing and the importance of having a cost-effective tool that will drive Internet sales to their dealers’ businesses,” said Jennie Davis, OEM relationship manager of Equipment Web Services. “EWS looks forward to the opportunity to work with Sellick and provide their dealers with unsurpassed Web site solutions and service.” Online research plays an increasingly integral role in the buying process as consumers save time by researching potential purchases prior to visiting a dealership. Now more than ever, in a downturned economy, dealers understand the importance of maintaining an online business presence. Web-based marketing (using a Web site in conjunction with other online marketing strategies) has proven to be the most cost-effective marketing tool for equipment dealers. “This is an excellent marketing tool for Sellick dealers to generate new customers. EWS has put together a very professional service to help Sellick and Sellick dealers capitalize on today’s web buyer,” said Dell White, sales and marketing manager for Sellick Equipment.

Yale Materials Handling Corporation Teams with Equipment Web Services to Grow Dealer Network’s Web Presence

NORFOLK, Va. —May 12, 2009— Yale Materials Handling Corporation, a long-standing leader in the materials handling industry, announced today that it has chosen Equipment Web Services (EWS) to be the Internet marketing solutions provider for Yale’s dealer network in an effort to increase their dealers’ Web presence. EWS, a division of Dominion Enterprises, is a leading comprehensive Internet solutions provider for the heavy equipment and trailer industries.

     The relationship between EWS and Yale will not only provide the participating authorized Yale® dealers with a Web site solution designed to facilitate and improve communication between dealers and their prospective buyers, but it will also provide the Yale® dealers an exclusive Yale-branded sub-site that seamlessly integrates with the dealers’ Web site. Both the Web site and Yale-branded sub-site will offer Yale and its dealers improved and increased opportunities to sell and lease more Yale new and used fork lift trucks, parts and service, and related materials handling equipment by assisting dealers in converting Web site traffic into new customers. Dealers will also be able to track leads, gauge increases in awareness, and monitor sales growth via their new Web-based marketing solution.

     “The equipment sales market has changed so dramatically over the past year that dealers have recognized that just having a Web site doesn’t cut it anymore. We are proud to be working with Yale, who understands that their dealers will benefit greatly from a comprehensive solution that includes not only a Web site, but comprehensive and integrated tools that are specifically designed to drive business and revenue to their dealers,” said Jennie Davis, OEM relationship manager of Equipment Web Services. “Yale’s commitment to their dealer network is reflected in their decision to take interest in the Web presence of their dealers.”

     “Today’s buyers want quick responses to their questions. Many prefer to look up the answers on their own via industry-specific web sites. The Yale® dealers’ web sites will be designed with this in mind. It is our intention to provide each authorized Yale® dealer with the most comprehensive and easy-to-use web site in their area of operations. Because the dealer sites will also be linked with the Yale home web site, buyers will quickly recognize the Yale dealer site as a total solutions resource,” said Jay Costello, Vice President of Marketing for Yale Materials Handling Corporation.